It is through achieved successes that the company has directed its strategy towards entering new markets in the region, in Africa and in Europe. JOSWE Medical leans on its visionary entrepreneurial leadership and its highly committed and dedicated management and staff members who work diligently to improve all aspects of the business in its innovative approach to running the business.

The company's strategy of product selection is built on the company's objective to provide advanced generic products that are difficult to manufacture and that are highly demanded by the health sector thus providing alternative high quality medication.

Joswe's core competency lies in its ability to respond quickly to increased demand and shifting market needs. The company's design of processes and systems in its research and development and in its manufacturing facilities is such that enables the company to develop and improve on the drug-delivery technologies and the manufacturing processes thus giving the company highly competitive advantage.